Rumor has it Miley's gonna play the Super Bowl halftime show,
but the Super Bowl halftime show isn't until Valentine's Day 2027. Even so, there's tons of speculation
about the big game and the big game's halftime entertainment because that's just how big the NFL is.
The last several Super Bowls are the most viewed television events in United States history.
Nine of the ten most watched television broadcasts last year were NFL games.
The league is an unstoppable money-making machine that Forbes says is worth about $300 billion.
So why is it investing in flag football, of all things?
And why does it want you to play it?
We're going to ask on today's Explain from Vox.
Go Bills!
Support for to explain comes from Adio.
There are sales teams out there who never seem to stop moving,
always a step ahead, always working with a level of precision that doesn't seem normal.
They may be on Adio, the agentic CRM.
Adio is built for humans and agents with the guardrails of human software and the scale of agentic infrastructure.
This is the frontier of go to market.
Teams like Parallel.
Turbo Puffer and Wordsmith are already using Adio to set the pace.
Now it's your turn.
Try Adio for free by going to adio.com slash Today Explained.