#418 Phil Knight: Founder of Nike

#418 菲尔·奈特:耐克创始人

Founders

2026-05-08

1 小时 3 分钟
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What I learned from rereading Shoe Dog: A Memoir by the Creator of Nike for the 3rd or 4th time. Made possible by: Ramp:⁠ https://ramp.com⁠ Axon by Applovin: ⁠https://axon.ai/founders⁠ Vanta: ⁠https://vanta.com/founders
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  • I was up before the others, before the birds, before the sun.

  • I drank a cup of coffee, wolfed down a piece of toast, put on my clothes, and laced up my shoes.

  • Then I slipped quietly out the back door.

  • There were no cars, no people, no signs of life.

  • I was all alone, the world to myself.

  • What a beautiful place to be from, I thought.

  • I was proud to call Oregon my home, but I felt a stab of regret too.

  • Oregon struck some people as the kind of place where nothing big had ever happened.

  • If we Oregonians were famous for anything, it was an old, old trail that we had to blaze to get here.

  • The best teacher I ever had, one of the finest men I ever knew, spoke of that trail often.

  • It's our birthright, he'd growl.

  • Our character, our fate, our DNA.

  • The cowards never started and the weak died along the way.

  • That leaves us.

  • Phil Knight is quoting his co-founder of Nike, Bill Bowerman.

  • Some rare strain of pioneer spirit was discovered along the trail, my teacher believed.

  • Some outside sense of possibility mixed with a diminished capacity for pessimism.

  • And it was our job to keep that strain alive.

  • That foggy morning, that momentous morning in 1962, I'd recently blazed my own trail.

  • Back home after seven long years away.