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This is Roundtable.
From the heart of Beijing to the edges of the global stage, you're at Roundtable.
I'm Niu Honglin.
Every year, the May Day holiday offers a snapshot of how people travel, have fun, and how they consume in holiday mode.
In 2026, the data tells even more.
Tourism is no longer just about destinations, it's about experiences.
From concerts and sporting events to immersive performances,
new forms of cultural consumption are reshaping how cities and counties attract visitors and how travelers define value.
For today's show, I'm joined by Fei-Fei and Yixuan.
Now pull up a chair and join the conversation.
It's early morning at a train station.
Crowds move quickly, suitcases rolling, tickets in hand.
This is very common during Chinese major holidays.
Yet what feels different for the just-past May Day holiday is that more travelers are heading to a music festival
in a small city, a village super league in a lake-side town, or a live performance tucked inside a historic district.
What used to be a race to see more is becoming a search to feel more,
and more travelers going to different places during the five-day holiday.
So in general, if we 're painting a bigger picture,
let 's take a look at the data that can not lie and the facts that we are observing these days.