Global demand fueling Chinese online literature growth

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  Discussion keeps the world turning.

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  This is Roundtable.

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  You're listening to Roundtable.

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  I'm Steve Hatherly today with Yushan and Yushin.

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  Coming up, another national reading week has come and gone here in China.

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  And according to a fresh report, the country's online literature scene is bigger than ever.

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  And it's not just as entertainment, but as a real economic powerhouse.

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  The market value is skyrocketing.

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  The writers are coming from everywhere, and those stories are no longer limited to one location.

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  But as web novels reach further around the world,

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  the industry is now rushing to figure out the rules on AI and quality control.

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  Our podcast listeners can find us at Roundtable China on Apple Podcasts.

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  So send your voice notes our way, roundtablepodcast at qq. com.

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  Once again, roundtablepodcast at qq. com.

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  And now, as National Reading Week comes to a close here in the country,

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  a new report from the Chinese Academy of Social Sciences shows that online literature

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  is no longer just a digital phenomenon.

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  It's a cultural and economic force.

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  The market value surpassed 50 billion yuan last year, with riders pouring in from every corner of society,

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