2026-06-30
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The ultimate cookout starts with the ultimate ingredients.
At Whole Foods Market, no antibiotics ever, burgers and kebabs are prepped and ready to throw on the grill.
Fire up a juicy ribeye.
Grab creamy potato salad and savory flatbreads from the prepared foods department
and round it all out with 365 brand condiments, chips and dips at everyday low prices.
Whole Foods Market, make your summer sizzle.
Men should have to spend nine months getting into the best physical shape of their life before having a baby.
That's a quote from a TikTok video that's been liked 2.5 million times.
And it's part of a wider conversation people are having online about a trend called fertility maxing.
This isn't about the gals this time, though.
It sees young men trying a whole bunch of hacks to try and improve their sperm health.
Simon spends nearly an hour every day on his fertility routine.
A lot of diseases have low sperm count correlations, so it's something that I'm generally scared of.
I started using 100% cotton-made clothes without any microplastics that could disrupt their endocrine function.
And your fertility as well.
The content is often pushed by male wellness influencers.
But is it really about raising more awareness of male fertility?
Or is it about other anxieties Gen Z men might have about their health and masculinity in more general terms?