Hello and welcome to the advice line on how I built this lab.
I'm Guy Raz.
This is the place where we help try to solve your business challenges.
Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you.
And if you're building something and you need advice, give us a call and you just might be the next guest on the show.
Our number is 1-800-433-1298.
Leave us a one minute message that tells us about your business and the issues or questions that you'd like help with.
All right, let's get to it.
Joining me this week is Boxed co-founder Che Wang.
Che, it's so great to have you back on the show.
Thanks for having me back, Guy.
It's going to be a great conversation.
So you, Che, you were first on How I Built This in 2021.
And as always, if you guys haven't heard that episode, we will put a link to it in the show notes.
But basically, 2013, you launched Boxed, which was an online bulk retailer
that you could get toilet paper and laundry detergent.
And I think it was like 500 of the most common household items.
Products, foods that people would buy.
I remember you talking about packing up boxes and pallets of boxes coming to your parents' garage in New Jersey.
And you guys sent out tens of millions of these boxes of groceries around the country.