The other day, our colleague Rolf Winkler got on the phone with Tim Cook, the outgoing CEO of Apple.
Cook had a message he wanted to get out.
What was the bombshell that he dropped in your conversation?
They're going to raise prices.
He told me they're going to raise prices when I asked, which devices?
When?
How much?
Ah, we're still working through those details is what he told me.
But look, I would suspect soon and plenty.
When the new iPhone drops in September, one analyst estimates that it could cost an extra $200 or even more.
The two words no Apple fan wants to hear, price increase.
Since Rolf broke the news last week, customers have heard Tim Cook's message loud and clear.
If you're thinking about buying a new Apple product, I would do that right now.
Oh, your next iPhone could cost you a lot more.
Apple just announced they are doubling down on keeping people from buying iPhones in the future.
What?
The prices were already pretty right.
Did Tim Cook seem worried about sharing this update?
He's always a smooth operator.
He's always kind of in command and on message, right?