Can the internet survive AI summaries?

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• 00:01

  NPR.

• 00:06

  Trivia time, Darian.

• 00:07

  How old is the actor Paul Rudd?

• 00:10

  I do not know off the top of my head, but I'm going to ask Google.

• 00:13

  How old is Paul Rudd?

• 00:18

  57, according to the AI overview.

• 00:20

  Okay, 57. Do you want to maybe look at one of the websites below the summary?

• 00:26

  Yeah, that could be a hallucination.

• 00:27

  Let's double check.

• 00:28

  Okay, Wikipedia, IMDB, all are verifying.

• 00:33

  Oh, and People Magazine all say 57. Okay, you've done your due diligence here.

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  But the fact is, nowadays when people want answers from Google, they don't click through all the websites.

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  They're just looking at the AI summary.

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  And this is a trend that has been termed the zero-click internet

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  because you don't have to go to a website to get the information you want.

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  And this is arguably an existential threat to the economics of a lot of the internet.

• 01:03

  This is The Indicator from Planet Money.

• 01:05

  I'm Darian Woods.

• 01:06

  And I'm Adrian Ma.

• 01:07

  Today on the show, how the zero-click internet descended on us, what it means for web publishers,

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