Local, an aesthetic: the deglobalisation of fun

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• 00:03

  The Economist.

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  Hello and welcome to The Intelligence from The Economist.

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  I'm Jason Palmer.

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  And I'm Rosie Blau.

• 00:19

  Today on the show, our America at age 250 series tackles the 1980s and 90s,

• 00:25

  and why mosquitoes might not be repelled by repellent.

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  First up, though.

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  Denmark's Roskilde Festival is kicking off this June,

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  and the musical line-up there is as international as ever.

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  Tom Wainwright is our media editor.

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  It features the Cure from Britain, Addison Rae from America, Jenny from Blackpink, which is from South Korea,

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  and loads of other worldwide acts from Australia's folk bitch trio to the pilly-pilly girls of Tanzania.

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  But if you eavesdrop on the private playlists of Danish festival-goers,

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  you might hear a more local soundtrack.

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  The country's most streamed song of last year, Hilevine or all the way,

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  was by Omar and Umla, a pair of Danish artists.

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  And in fact, nine of the top 10 tracks in Denmark in 2025

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  were by Danes, belting out lyrics in Danish.

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  It might seem surprising that in a world of global stars a country of just six million people,

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  many of them fluent in English, listen mainly to homegrown music.

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