Discussion keeps the world turning.
This is Round Table.
You're listening to Round Table, I'm Féfé, together with Yushun and Steve Hatherly in the studio.
Coming up, we've all been there, scrolling social media at 2:00 AM,
saving that "honest" product review, buying the sunscreen because some influencer swore by it.
But here is the thing, that review might have been sponsored.
China just dropped new rules targeting these review influencers who fake tests, hide ads and rig demos.
So what happens now?
And walk through any Chinese market and you're likely to spot mango pineapples or apple bananas.
Very cute names, but are these real hybrids or just ordinary fruit with a fancy price tag?
From skin care and makeup to smartphones and snacks,
online reviews have become a major part of how people shop today.
But what happens when some of these reviews are no longer truly independent,
mixing in ads, biased comparisons, or even misleading tests?
Now, new rules recently issued aim to clean up the chaos and bring credibility back to online evaluations.
And the bigger question is, can regulation really restore the trust
that we have used to have actually with our influencers?
And how do we tell the difference between real testing and disguised marketing?
Steve and Yushun, hello.
And I do want to check with you first,