Is investing in sports worth it for universities?

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  NPR.

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  College football season is underway.

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  And universities aren't just trying to win on the field.

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  They're also trying to win over prospective students.

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  You'll probably notice that in the commercials between plays.

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  At Ohio State.

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  The University of Maryland has helped me become more fearless.

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  We are the never afraid to innovate.

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  It's really allowed me to see that the opportunities are really endless.

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  This is The Indicator from Planet Money.

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  I'm Ohio State alum, Ricky Mulvey.

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  And I'm University of Maryland alum, Adrian Ma.

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  Go Terps!

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  Yes, the football games you watch are also advertisements.

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  Look at all these students having fun.

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  And have we mentioned our world-class research departments?

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  I certainly think athletics can be a front door to a university.

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  That's Jonathan Coffington.

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  He does PR for Indiana University,

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  and it's been seeing a lot of interest since its football team won the national championship last year.

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