Athletic Brewing and the NA Beer Revolution | Brewing the Impossible

运动酿造与北美啤酒革命 | 酿造不可能

Business Wars

2026-04-15

36 分钟

第 132 季 第 1 集

PDF

单集简介 ...

It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he’s not sure is even possible. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
更多

单集文稿 ...

  • Audible subscribers can listen to all episodes of Business Wars ad-free right now.

  • Join Audible today by downloading the Audible app.

  • It's January 2nd, 2017.

  • At the offices of the investment firm Point72 in Stamford,

  • Connecticut, Bill Shufeld pulls up a chair in a glass-walled meeting room.

  • Shufeld has the broad frame of a former college football star and is seen as confident and outgoing.

  • The kind of guy who winds up the center of attention at corporate events and parties.

  • But today.

  • He's full of nervous energy.

  • He has a big announcement to make, and he's not sure how it will go down.

  • Shufelt's boss stands at the front of the room to kick off the team's first meeting of the new year.

  • All right, everyone, welcome back.

  • Hope you all had some good time off, didn't hit the eggnog too hard.

  • Anyone have any major epiphanies over the break?

  • The room chuckles, and for a second, Shufelt considers letting the moment pass

  • because once he says what he 's about to say, there 's no taking it back.

  • But then he raises his hand.

  • Actually, I do.

  • Everyone turns to face him.

  • Shufelt takes a deep breath, then says the most important words of his career.