Bonus: Dear Daughter: Surviving my daughter's killing

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  This BBC podcast is supported by ads outside the UK.

• 00:06

  Ever invest in something that seemed incredible at first, but didn't live up to the hype?

• 00:10

  Like those $5 roses at a gas station, or a second-hand piece of technology that breaks in the first 10 minutes?

• 00:18

  Marketers know that feeling.

• 00:19

  We optimise for the numbers that look great, impressions, reach and reacts.

• 00:24

  But when they don't show revenue, well, that's a not-so-great conversation with the CFO.

• 00:31

  LinkedIn has a word for that, bull spend.

• 00:35

  Now you can invest in what looks good to your CFO.

• 00:38

  LinkedIn Ads generates the highest ROAS of all major ad networks.

• 00:42

  You'll reach the right buyers because you can target by company, industry, job title, and more.

• 00:49

  So cut the bull spend.

• 00:51

  Advertise on LinkedIn, the network that works for you.

• 00:55

  Spend $250 on your first campaign on LinkedIn Ads and get a 250 credit for the next one.

• 01:02

  Just go to LinkedIn. com slash broadcast.

• 01:05

  That's LinkedIn. com slash broadcast.

• 01:08

  Terms and conditions apply.

• 01:10

  America's first pledge was freedom.

• 01:11

  Jeep still carries that fighting spirit.

• 01:13

  With the Jeep Declaration of Deals, we 're pledging our allegiance to the American people with great deals

• 01:17

  on the luxurious Grand Cherokee with available three-row seating,

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