How Big Food Is Navigating the GLP-1 Era

食品巨头如何应对GLP-1时代

The Journal.

2026-09-03

17 分钟
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For decades, food companies have relied on a proven playbook: cater to shoppers with sugar, salt and flavor. This approach has been so successful that some critics have accused the food industry of fueling an obesity epidemic. But with weight-loss drugs and health-conscious shopping on the rise, food companies have a whole new challenge. WSJ’s Amira McKee explores the new ways food makers are meeting the moment. Jessica Mendoza hosts. Further Listening: - Trillion Dollar Shot - Weight-Loss Drugs Are Gobbling Up Small Town Budgets Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Last month, our colleague Amira McKee got an inside look at a test kitchen in Omaha, Nebraska.

  • So imagine an industrial kitchen, the kind you might see in a fine dining movie,

  • you know, the one with these stainless steel appliances.

  • Everything's huge and the chefs are in these aprons.

  • I'm like picturing ratatouille in my head, but okay, I'm with you.

  • Something like that.

  • And you might not realize that you're in a development laboratory for one of America's biggest food makers.

  • That food maker is Conagra, the company behind Slim Jims and Hungry Man Dinners.

  • Kitchens like this one are places where food brands perfect the kind of packaged food you see on shelves

  • and in freezers at grocery stores around the country.

  • In this test kitchen, Conagra chefs were working on their newest breakfast recipes.

  • These chefs serve this bowl of microwaved eggs and sausage and potatoes to a group of executives.

  • The executives sort of pour this gooey orange cheese sauce over the bowl.

  • And before they even take a bite, they sort of pause and they ask themselves, was this satisfying?

  • How would this make a consumer feel?

  • They're sort of trying to evaluate whether or not, you know, this consumer experience of, again,

  • pouring the cheese sort of adds something for the consumer who's buying this in the frozen aisle of their grocery store.

  • Kitchens like this one are a window into a shift happening across the food industry.

  • People spending less on food.

  • It's a shift driven by a combination of higher food prices, healthy eating trends,