Inside China's new trends of leisure spending

中国休闲消费的新趋势

World Today

2026-04-03

50 分钟
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From RV camping and cruise tourism to low-altitude flights, many Chinese people are not just traveling, they are traveling differently. What is driving this change? Is it simply a rebound in consumer confidence, or does it point to a broader shift in how people choose to spend? And what could it mean for local economies and China’s long-term growth? Host Dou Hongyu is joined by Professor John Gong from the University of International Business and Economics, Assistant Professor of Economics Li Lun with the School of Economics at Peking University, and Mario Cavolo, Founder and CEO of M Communications Group, also a senior fellow at the Center for China & Globalization, to explore these questions.
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  • Daily news and analysis.

  • We keep you informed and inspired.

  • This is World Today.

  • As spring arrives and temperatures rise, China is witnessing its annual surge in travel and outdoor activities.

  • But beneath the seasonal leisure lies a deeper trend.

  • From RV camping and cruise tourism to low-altitude flights,

  • many Chinese people are not just traveling, they 're traveling differently.

  • These emerging forms of spending are now gaining strong support at the policy level.

  • So what is driving this change?

  • Is it simply a rebound in consumer confidence, or does it point to a broader shift in how people choose to spend?

  • And as policymakers encourage these new scenarios, what could it mean for local economies and China's long-term growth?

  • Hello and welcome to the panel discussion of World Today.

  • I'm Dou Hongyu in Beijing.

  • To delve deeper into these questions, we 're joined by Professor Zhang Gong from the University of International Business

  • and Economics, Assistant Professor of Economics Li Luan with the School of Economics at Peking University,

  • and Mario Cavallo, Founder and CEO of M Communications Group.

  • He's also a Senior Fellow at the Center for China and.

  • Globalization.

  • So welcome to the show, gentlemen.

  • First of all, a question to all of you, and let's start with Professor Gong.