How the White House is using hype videos to sell the Iran war

白宫如何利用炒作视频推销伊朗战争

What in the World

2026-03-20

12 分钟
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单集简介 ...

The White House is stepping up their social media promotion on the war in Iran... with memes. Clips from the NFL, Spongebob Squarepants and Call of Duty have all been spliced together with scenes military strike footage from the Iran war, racking up millions of views on TikTok. President Trump’s team say it’s a modern way to get their message across to young audiences and show their military successes, but the comments show that not everyone agrees, and some argue that it trivialises the human cost of war. Anthony Zurcher, the BBC’s North America correspondent, explains it all - and tells us how this compares to the tactics previous US governments have used to depict conflicts. And social psychology Professor Sander van der Linden, who’s from Cambridge University, tells us how these hype videos can affect our perception of the war. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Emily Horler, Chelsea Coates and Mora Morrison Editors: Verity Wilde
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  • Have a listen to some of the recent videos

  • from the White House social media to promote the war in Iran.

  • I'm going to bomb the out of them.

  • We're going to annihilate their navy.

  • Two, destroy their navy.

  • Second, we continue to strike the Iranian navy.

  • You want to see me do it again?

  • The NFL and SpongeBob SquarePants are some of the references you might have heard there.

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