Wake-up haul: an Ozempic moment for the brain

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• 00:03

  The Economist.

• 00:10

  Hello and welcome to The Intelligence from The Economist.

• 00:12

  I'm Jason Palmer.

• 00:14

  And I'm Rosie Blau.

• 00:19

  Today on the show, why Japan has had such a weak startup scene

• 00:23

  and how to beat procrastination and just get on with it.

• 00:34

  First up, though.

• 00:43

  Let me take you back to Tokyo in 1946.

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  A young physicist named Morita Akio resigned from a teaching post at a top university

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  and co-founded the Tokyo Telecommunications Engineering Corporation

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  in a recently firebombed department store.

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  Our capital of $527 and a seven-man staff.

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  That was in fact all the resources we had with which to launch an enterprise.

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  Today you know that firm as Sony, and it's worth $140 billion.

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  That same year, Honda was launched out of a ruined factory.

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  As recently as the 1980s, SoftBank started as a small software distributor run by a 24-year-old.

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  This month it reported profits of more than $2 billion in a quarter.

• 01:31

  These are survivorship-bias success stories, to be sure.

• 01:34

  But something about entrepreneurship does seem to have changed.

• 01:38

  Ever since the postwar period when Japan produced world-bestriding companies from scrappy origins,

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