One traveler, one taxi ride, 21 million likes

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  Discussion keeps the world turning.

• 00:04

  This is Roundtable.

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  You're listening to Roundtable.

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  I'm Steve Hatherly today with Feifei and Yushan.

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  Coming up, 21 million likes in 24 hours.

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  That's pretty good.

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  That's the power of a spontaneous road trip.

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  But when Shizang's authorities handed that vlogger a half a million yuan check,

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  the line between organic diary and paid advertisement completely vanished.

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  Now governments are turning everyday travelers into paid influencers.

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  But can you buy authenticity?

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  And if audiences find out...

• 00:41

  Does the magic disappear?

• 00:42

  Today, the high stakes gamble of turning social media into the new tourist trap.

• 00:48

  Our podcast listeners can find us at Roundtable China on Apple Podcasts.

• 00:52

  And don't forget, we want to hear from you too.

• 00:54

  So send your voice notes to us.

• 00:57

  Roundtablepodcast at QQ.com.

• 00:59

  Once again, roundtablepodcast at QQ.com.

• 01:03

  What started as a spontaneous seven-day taxi ride from Chongqing

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