Why China’s Gen Z is turning to spirituality

为何中国Z世代转向灵性追求

Asia Specific

2026-09-26

17 分钟
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单集简介 ...

China’s young people are turning to temples, fortune-telling, tarot, and spiritual products, not necessarily because they’ve found religion, but because they’re looking for something to hold onto in uncertain times. They’re worried about jobs, incomes, and the future, and many are seeking luck, reassurance, and a sense of control. For some, that means burning incense at a temple or asking for their fortune. For others, it means buying bracelets, charms, and other products said to bring good fortune. And businesses are taking notice. Brands and temples alike are tapping into a growing “spiritual economy”, turning ancient traditions and modern mysticism into products and experiences for a new generation. On this episode of Asia Specific, host Mariko Oi speaks to Fan Wang, a BBC senior journalist who has been following the trend, and Jing Zhang, a freelance journalist based in Hong Kong who has reported on China’s “spiritual economy”. Together, they try to unpack if this is a genuine revival of spirituality or simply another way for young people to hedge their bets when the future feels increasingly uncertain. Asia Pacific, unpacked by those who know it best. Bringing you essential insights and conversations on the stories shaping the region - an economic powerhouse, geo-political flashpoint, and the birthplace of global cultural trends. Hear Asian perspectives on international issues and in-depth analysis on news from a region that’s home to nearly 2.5 billion people. Whether it is the latest on trade between the US and China, the rise and fall of political dynasties in Thailand, Indonesia, and the Philippines, or South Korea’s K-pop inspired soft power strategy, we find out what key players are thinking and dive into the stories that matter. Hosted in Singapore by Mariko Oi, alongside BBC experts in Beijing, Bangkok, and beyond – listen to new episodes twice a week. Search Asia Specific on YouTube for video episodes. Get in touch: asiaspecific@bbc.co.uk
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