‘Let’s-a go!’ The story of Nintendo

咱们走啊!任天堂的故事

Today in Focus

2026-03-13

25 分钟
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Video games editor Keza MacDonald traces the rise of Nintendo, and explains why its sense of fun matters in a world of big tech. Help support our independent journalism at theguardian.com/infocus
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  • This is The Guardian.

  • Today, the story of Nintendo.

  • My earliest memories of video games, it's not even playing them.

  • It's sitting and reading magazines about Nintendo

  • while my mum was doing the big shop in Sainsbury's.

  • and just imagining what video games must be like and how in my imagination they were the greatest things that had ever been invented by humans.

  • I finally got a Super Nintendo when I was about six for Christmas after just a lot of begging,

  • probably two years of begging at that point.

  • And the first game I played was Super Mario World.

  • I think I remember that Christmas.

  • I think we came up as it kind of was being unboxed, actually.

  • I remember the sheer and utter joy in that household that Christmas.

  • Oh, and as it happens, she's also my cousin.

  • So when I was 11, my biggest dream in all the world was to go to the Pokémon World Championships,

  • which were going to be held in Sydney.

  • and battle out to be the very best.

  • And we now have the world champion of Pokémon 2000.

  • He is from the United Kingdom.

  • He is Daron von Furan!

  • I didn't get there, tragically.