Why everyone is talking about attachment theory

In recent years, attachment theory has exploded into the public consciousness. On TikTok, videos tagged #AttachmentTheory have racked up hundreds of millions of views, with some advising users on how to become more securely attached. The theory was first developed in the 1950s by John Bowlby, and suggests that the bonds we form with early givers shape our expectations in adult relationships. Further research has expanded our understanding of how we connect since then, and offered a more nuanced view on attachment. But this is not always reflected in popular videos online. We speak to Josh Elgin, a BBC journalist who’s been reporting on discussions of attachment theory. Plus we hear from Dr Amir Levine, a Professor of Clinical Psychiatry at Columbia University and author of Attached, a book which played an influential role in bringing attachment to the mainstream. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producer: Chelsea Coates, Benita Barden and Eleanor Sly Video Producer: Adam Chowdhury and Baldeep Chahal Editor: Verity Wilde