On the show today, we're going to talk about guitars.
But don't worry if guitars aren't your thing, because we're also going to talk about Lululemon
and lip gloss and Uggs and recipes and Doritos and Oreos and the island of Santorini.
Do any of those speak to you?
Have you figured out what the show's about yet?
It's about dupes.
It used to be kind of embarrassing to own a fake.
Maybe you didn't want your friends to know that your parents bought you store brand Fruit Loops.
Or maybe your parents didn't want their friends to know that that wasn't real Louis V. But not anymore.
We don't even really use the word fake anymore.
We use the word dupe.
And everyone's getting into the duplication game.
And some brands, like Fender...
Are fighting back.
The impact of this could be nuclear.
It could be absolutely catastrophic for the guitar industry as a whole.
And we're going to see how that's going for them on today's Explain From Vox.
Support for this show today comes from Anthropic, the team behind Claude.
Claude is the AI for minds that don't stop at good enough.
It's the collaborator that actually understands your entire workflow and thinks with you.