Why Oura Put Its IPO on Pause

我们为何暂停了Oura的IPO计划

The Journal.

2026-10-14

19 分钟
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The smart ring company Oura has grown quickly. Its wearable tech seems to be everywhere: in slick ad campaigns, on celebrities’ social media, and on the fingers of regular people hoping to improve their health. Yet when Oura tried to go public late last month, it couldn’t find enough buyers. So the company stalled its listing. WSJ’s David Wainer explains what this delay reveals about investors’ appetites. Imani Moise hosts. Further Listening: - The Great IPO Frenzy of 2026 - $25 Billion to Zero: Bill Ackman’s Bungled IPO Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • I'm not a wearable tech person,

  • but there are plenty of options out there if you want to put on a mini computer

  • that can spit out all sorts of data about your health.

  • There's the ones that go on your wrist, like Fitbits and Apple watches.

  • And then there are those sleek metal rings made by the company Aura.

  • Can you give us a sense of how popular this ring is?

  • Do you know anyone with it?

  • Oh, my God.

  • Yeah, you see it everywhere, right?

  • That's our colleague David Wehner.

  • I'm sure you've seen people wearing it.

  • It's, you know, living in sort of like affluent metropolitan areas.

  • You know, you just see it everywhere.

  • It's super popular.

  • Lots of celebrities flaunt their aura rings, like Jennifer Aniston.

  • You turned me on to this thing called the aura ring.

  • Right, the ring that measures your sleep and stuff like that.

  • Correct, which is on my finger.

  • Gwyneth Paltrow is one of them, right?

  • She's talked very highly about wearing the ring.