Discussion keeps the world turning.
This is Roundtable.
You're tuned in to Roundtable.
I'm Steve Hatherly today with Yu Shan and Yang Guang.
Coming up.
The World Cup takes over the planet every four years,
but behind all those viral moments and dramatic goals, there's a bigger story happening.
Think global brands, local businesses, wild tech experiments, and debates that no one saw coming.
It's not just about football.
It's about what the world's biggest event says about all of us, even the people who never watch a single game.
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And now.
Every four years, the World Cup takes over the planet for a few magical weeks.
Sleep schedules are completely ruined depending on where you are in the world.
Office productivity mysteriously disappears and billions of people suddenly become their own football expert.
Well, today's World Cup is about much more than what happens on the pitch.