McDonald’s and Coke's Marriage Might Need a Refresher

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• 00:00

  Hey, it's Ryan.

• 00:02

  Our colleague Imani Moise is here to guest host today's episode.

• 00:05

  Here it is.

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  McDonald's and Coca-Cola are two of the world's most recognizable brands.

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  And their success has been, in part, due to their more than 70 year collaboration.

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  It all began in an Illinois parking lot in 1955. So Wadi Pratt was a salesman at Coca-Cola

• 00:31

  and he was looking to develop new business for the company.

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  And he met with a new franchise restaurant CEO named Ray Kroc.

• 00:41

  Our colleague Heather had it and covers restaurants.

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  And he found Ray Kroc outside of a restaurant he had just opened in the Chicago suburbs.

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  And they struck up a friendship and a business relationship that would span for decades and decades.

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  McDonald's was basically a startup back then.

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  This was the first location east of the Mississippi, but Kroc had plans to go bigger.

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  One thing Ray Kroc was really known for is uniformity and consistency in his restaurants.

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  So he wanted to pick suppliers that could scale as much as his ambitions for the company.

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  So he was seeing this very small restaurant chain that he had just embarked

• 01:25

  on as one day operating restaurants all over the country.

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  And so he wanted products that he could serve in these restaurants all over the country,

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  and they wanted to be uniform, whether that was ketchup or cola.

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  So in the parking lot that day, Wadi Pratt had a pitch.

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