Why No Is More Powerful Than Yes In Any Negotiation | Chris Voss

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• 00:00

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  Hi, my name is Lewis Howes, and welcome to the Daily Motivation Show.

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  What would you say is the most important word to use in any negotiation?

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  Not use, but come to grips with, no.

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  The word no.

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  No is a great word to hear.

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  If you're trying to make the negotiation?

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  When I'm trying to make the negotiation.

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  Because empathy is about what it is for the other side, not what it is for you.

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  It's not about you.

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  So when you say no, you feel safe.

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  I'm protecting myself.

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  I'm guarding my deal or whatever the side of that I have.

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  I'm not giving in to something I don't want.

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