Advice Line with Nick Green of Thrive Market

成长市场尼克·格林的咨询热线

How I Built This with Guy Raz

2026-10-08

44 分钟
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Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing his sustainable and functional coffee brand. And Riya in Illinois wonders how to build awareness for her app that aids people affected by speech loss. Plus, Nick’s insights on how AI is changing the way we fill our grocery carts — and how grocers respond to food and nutrition trends. Thank you to the founders of Blackstrad Concert Attire, Peak State Coffee, and Voice Back for being a part of our show. And be sure to listen to Thrive Market’s founding story as told by Nick in 2024. This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Annlie Huang. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  • Our presenting sponsor today is Anthropic, the team behind Claude.

  • Every founder on this show started with a hard question.

  • Not the marketing plan, the 2am kind.

  • Is this idea any good?

  • Am I the one to build it?

  • Should I quit my job?

  • Anthropic got built the same way.

  • A public benefit corporation founded on one hard question.

  • How do we make sure AI goes well for people?

  • So they asked over 100,000 people their hopes and their fears and are publishing what they find,

  • even the uncomfortable parts.

  • Me?

  • I've got my own hard question about AI.

  • Here it is.

  • If everyone has access to something that can help them write the business plan, build the prototype, analyze the market,

  • maybe even come up with the idea, what separates the people who actually build something from everyone else?

  • I don't have a clean answer yet.

  • So I've been sitting with it with Claude.

  • There's hope in hard questions.

  • Ask yours at claude.ai.hi.