How an Influencer Built His Business, One Dog at a Time

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• 00:09

  A few weeks ago, I met up with Elias Friedman in a park in Manhattan.

• 00:14

  I brought my dog, Picasso, along with me.

• 00:17

  Elias set us up on a bench to take our portrait.

• 00:20

  Anywhere in the shade.

• 00:21

  It could even be up on the bench here.

• 00:24

  Sure.

• 00:25

  That's easy.

• 00:26

  All right, Picasso, you want to go back up here?

• 00:28

  Elias is better known as the Doggist.

• 00:31

  Oh, yeah, good boy.

• 00:32

  For over a decade, he's made a career out of taking beautiful pictures of dogs, mostly around New York,

• 00:38

  and posting them on social media.

• 00:41

  On Instagram, Elias has 7.5 million followers.

• 00:49

  Watching him work is kind of funny.

• 00:51

  He holds a squeaky ball above the camera lens.

• 00:54

  He squeals, howls, and grunts to get Picasso's attention.

• 00:59

  These are some of the techniques Elias has honed over more than a decade of doing this.

• 01:03

  So those are some good moves there.

• 01:04

  You're moving your arm around.

• 01:05

  Yeah.

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