2026-04-24
21 分钟The first time our colleague Rolf Winkler met Apple CEO Tim Cook, Rolf was on crutches, and he had his jaw wired shut.
I've told this story to a lot of people.
Years ago, I was riding the subway late at night with a friend.
We were reading an iPad.
A guy runs on the subway, grabs it.
I reacted, ran after the guy, stupid.
Wow, bold.
One of his friends jacked me in the side of my head, and all I remember is crawling around on the ground.
Looking around for a missing one.
It felt like a missing tooth.
Later in the hospital, they told me, oh, no, you're not missing a tooth.
That's your jaw broken in half.
A few days later, Tim Cook came to the Wall Street Journal office for a meeting.
And I planted myself across the table from Tim and said through Jaw's Wire chat,
Tim, a lot of people are stealing iPhones.
Is there anything you guys can do to try to discourage theft?
Like that.
And Tim was very, very nice.
And he said something, you know, we take this very seriously.
And, you know, this is important.