Because you didn't just say, how can I provide these investments?
You'd be, how do I holistically provide everything?
How do I bring in the legal, the accounting, all this?
And do it at a price point no one else is doing it.
Learn more about how we approach wealth management at creativeplanning.com slash integrated.
This episode of the story is sponsored by PWC.
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Discover more at pwc.co.uk From The Times and The Sunday Times, this is the story.
I'm Luke Jones.
I think it was just before 6 a.m.
On May the 27th, 2015 when my mobile phone buzzed.
Martin Ziegler is Time's chief sports reporter.
I was asleep in the fairly modest Zurich hotel room,
but I saw the person calling was that friend and contact based on the other side of the Atlantic.
An excited voice told Martin, down to the Borrelac Hotel, which is where all the FIFA people were staying.
There were no taxes that time in the morning, but it was less than a mile away across the River Limat.