This BBC podcast is supported by ads outside the UK.
Today's episode is sponsored by Smart Travel, a podcast from Nerd Wallet.
You know that one friend who always finds the best travel deals,
picks the right credit cards and somehow ends up in first class for the price of coach?
Smart Travel is like that friend, but in podcast form.
NerdWallet's travel journalists sort out what 's worth paying for,
from lounge access to travel advisors to hotel loyalty programs.
Make your travel dollars work harder.
Follow Smart Travel on your favourite podcast app.
Ever invest in something that seemed incredible at first, but didn't live up to the hype?
Like those $5 roses at a gas station.
Or a second-hand piece of technology that breaks in the first 10 minutes?
Marketers know that feeling.
We optimize for the numbers that look great, impressions, reach and reacts.
But when they don't show revenue, well, that's a not so great conversation with the CFO.
LinkedIn has a word for that, bull spend.
Now you can invest in what looks good to your CFO.
LinkedIn ads generates the highest ROAS of all major ad networks.
You'll reach the right buyers because you can target by company, industry, job title and more.
So cut the bull spend.