Shenzhen's school uniforms back in focus

外卖上买校服只要几十块?深圳这套模式,别处能抄吗?

Round Table China

2026-09-08

32 分钟
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单集简介 ...

The back-to-school season has long meant overpriced uniforms and endless waiting, but Shenzhen offers a different model. Parents buy standard school shirts at corner stores, supermarkets, or through delivery apps for the price of a meal. The city set a unified design and let the market handle the rest. So how did Shenzhen pull this off, and what are the criticisms? On the show: Steve, Fei Fei & Yushan
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单集文稿 ...

  • The back-to-school scramble used to mean overpriced uniforms and endless waiting, but not in Shenzhen.

  • Parents there pick up a standard school shirt at the corner store, the supermarket,

  • or through a delivery app, all for the price of a meal.

  • The city set a unified design, then stepped back and let the market take over.

  • And it worked.

  • So what's the hidden formula?

  • And could this same approach reinvent how we deliver other public services?

  • Live from our studios in Beijing, this is Roundtable.

  • I'm Steve Hatherly.

  • Thank you so much for being with us today.

  • And for the show, I'm with Feifei and Yushan.

  • Imagine starting a new school year and realizing you don't need to wait for your school to order uniforms.

  • In South China's Shenzhen, parents can simply walk into a neighborhood shop or a supermarket

  • or even open a delivery app and buy a standard school uniform for just a few dozen yuan.

  • The design is unified across the city, but production and sales are left to the market.

  • Yeah, I've never worn a school uniform ever in any of my school days.

  • Elementary school, middle school, high school, and of course university, no.

  • But yeah, in Canada, it's just not a thing unless you're going to private schools.

  • But I think we used to complain a lot about school uniforms

  • when I was in high school, elementary and junior high because all the school uniforms are kind of...