Anatomy of a movie market

电影市场解剖学

Planet Money

2026-10-17

32 分钟
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Before an independent movie makes it to a streaming platform or a theater near you, it first needs to survive an artistic and economic gauntlet. And even for those movies that make it into elite film festivals like Sundance – it can take everything from performance stunts to corporate spycraft to seal the deal. Today on the show, we follow the ‘King of Sundance’ as he and his team try to sell their slate of movies to distributors like Netflix and Sony and Apple. We hear the behind the scenes stories about how films like Little Miss Sunshine, Napoleon Dynamite and Precious got sold. And we learn the strategies that might make the difference in whether or not a film makes it onto screens around the world.  For more episodes about the entertainment industry:   "Based on a true story"On the Oscars campaign trailWhy platforms like HBO Max are removing streaming TV showsThe summer I turned binge-yThe Writers Revolt (UPDATE) Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletter Follow: InstagramTikTokYouTubeFacebook Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org. This episode of Planet Money was produced by Emma Peaslee. It was edited by Jess Jiang. It was fact checked by Sierra Juarez and engineered by Annlie Huang. Alex Goldmark is Planet Money’s executive producer. Music: NPR Source Audio - "Lone Star Desert Surfer," "The Westerners," and "Tucson Arizona" See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. NPR Privacy Policy
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  • This is Planet Money from NPR.

  • The other night, I was sitting on my couch scrolling through all the streaming movies on offer,

  • like you do, trying to decide between some new indie comedy and a broody documentary.

  • And then I started thinking about the actual selection available to me.

  • Because I recently got a glimpse into the hidden market behind that menu.

  • The negotiations and strategy that determine which movies make it to a screen near you.

  • And I learned the story of how any one film gets plucked

  • from obscurity can be just as entertaining as the movies themselves.

  • It began one cold, bright January morning in a movie theater parking lot in Park City, Utah.

  • I'd arrived just before the start of the 2026 Sundance Film Festival to meet up with a guy named John Sloss.

  • Has anybody ever called you Mr. Sundance?

  • I've been, yeah.

  • King of Sundance.

  • Yeah.