The Weekend Intelligence: Kidulting

Kidulting

The Intelligence from The Economist

2026-03-14

41 分钟
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The toy industry has a problem: there aren’t enough children. Its solution? Adults. Rosie Blau reports on the rise of the "kidult". Is there anything wrong with big kids collecting toys? And what does it say about her that —secretly— she might want one. Topics covered: Toy industry Demographic change Kidults Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+ For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Music provided by Domestic Background Music, and bluedot Sessions This podcast transcript is generated by third-party AI. It has not been reviewed prior to publication. We make no representations or warranties in relation to the transcript, its accuracy or its completeness, and we disclaim all liability regarding its receipt, content and use. If you have any concerns about the transcript, please email us at podcasts@economist.com. Read more about how we are using AI.
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  • The Economist

  • So you guys have a look at some menus here.

  • So this has got all the prices and things in it.

  • I'm in a fish and chip shop, being presented with a menu.

  • Definitely the chips are the most popular item, but most people get the fish and the chips together.

  • All the mushy peas as well as a full set.

  • So you can order chips and fish and peas without getting all the extra paraphernalia?

  • Yes.

  • There are aproned women behind the counter, and they're clearly used to the long line of hungry customers.

  • And the napkins and all that stuff, that's not included in the price, that's just free.

  • There are battered fish and sausages in the warmer ready to serve.

  • A new batch of chips has just arrived.

  • And there's plenty of salt and vinegar.

  • So how are we doing today?

  • Are you feeling hungry?

  • I'm pretty hungry actually.

  • Perfect.

  • One of the joys of a British chippy is that they all serve the same food.

  • So it's a bit surprising to get a paper menu.

  • I'll have the peas please.