discussion keeps the world turning.
This is Roundtable.
You're tuned in to Roundtable.
I'm Steve Hatherly.
Today with Fei Fei and Yuxian.
Coming up, forget dusty storefronts.
China's oldest brands are crashing live streams and racking up billions of views.
The old timers are suddenly cool again.
But behind the hype, a brutal scramble for digital talent, a battle with the algorithm itself, and one big question.
When heritage chases trends, does the magic survive?
After that, we say it every day that we love to hear your voice.
And today we have a special heart-to-heart message that gets straight to the heart of relationships.
Stay tuned for that.
Our podcast listeners can find us at Roundtable China on Apple Podcasts.
And yes, if you would like to be a part of our heart-to-heart segment,
then you can send your own voice note and tell us what 's on your mind these days.
Here's how you do that.
And now, centuries-old shop signs are lighting up not just old streets anymore, but smartphone screens.
Across the country, time-honored brands are stepping out of offline storefronts and into viral live streams,
cracking up, racking up billions of views on social media platforms.