2026-06-14
25 分钟This BBC podcast is supported by ads outside the UK.
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Yeah, that feels like summer before you even taste it.
Funny how one small stop becomes the best part of the day.
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Hey, it's Jacob Goldstein from Business History.
In our new series, American Genius, we tell the stories of three great writers
who changed the way business works in America.
Our first episode is about Benjamin Franklin, who, among many other things, was a best-selling business writer.
Take a listen.
He's writing this much later in his life, consciously creating this image of himself.
I do want to emphasize how unusual this model is at the time, this self-made man myth.
Because you don't want to be self-made, it's low class to be self-made.
You know, this idea that we have today...
Is the opposite, right?
And it comes from Franklin.
Today, there is the derisive term nepo baby.
Well, exactly right.
And these days, if you are a billionaire, you would better have a Benjamin