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This episode of The Story is sponsored by PwC.
Technology doesn't wait, and neither should you.
Staying competitive means getting ahead, not just keeping up.
PwC takes you further with tech, from optimising the systems
that put your data to work to scaling AI from proof of concept to competitive edge.
PwC helps you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules.
From The Times and The Sunday Times, this is The Story on Saturday.
I'm Manveen Rana.
Most of us will have experienced it.
You pick up your phone for a quick look at social media,
only to look up an hour later, wondering where the time went.
That's thanks to something called Infinite Scroll, the technology behind modern social media,
and the biggest thief of your time and life.
It was invented in 2006 by software designer Aza Raskin as a simple way to make browsing easier.
Now, it's helped create the endless feeds that power Instagram, Facebook, TikTok, and X.
20 years later, even its creator says he regrets the impact it's had, with a new survey this week suggesting