Beyond scenery and food: Why is China's long holiday drawing foreign tourists?

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  China's long holiday is becoming a peak season for foreign visitors to experience Chinese festivals.

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  I'm Do Hongyu in Beijing.

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  Our first story.

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  China's long holiday is becoming a peak season for foreign visitors to experience Chinese festivals.

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  Data from online travel platforms show that the number of inbound tourists is growing

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  by double digits during the mid-autumn festival and National Day holidays over the past two weeks.

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  Orders for one-day inbound tours have more than quadrupled year-on-year, while ticket bookings are up more than 220%.

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  Train ticket bookings have also surged by over 170%.

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  A new trend sees many international guests traveling to China for shopping, with sightseeing as a bonus.

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  For more, we're joined by Yao Shujie, Chiang Kong Professor of Economics and Chongqing University.

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  Thank you very much for joining us, Professor.

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  The mid-autumn festival and National Day holidays are traditionally peak periods for domestic travel.

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