Recently, Burger King posted a clip on social media of one of their executives
taking a big bite of their signature Whopper.
Not bad, right?
Only one thing missing.
A napkin.
Clip went viral because the exec seemed to really enjoy his burger.
Last week, I sat down to talk to him.
So glad to have you on.
Thank you again for taking the time.
Hi, Jess.
Great to be here.
Just for the record, could we start by just having you introduce yourself, please?
Okay.
I'm Tom Curtis.
I'm the president of Burger King in the United States and Canada.
Tom joined Burger King in 2021, and he knew coming in that there were problems that needed fixing.
I don't think that we're an exceptional brand yet.
I don't think that we're the absolute best that we can be.
And I think that people catch that and see that every single day.
I do n't want consumers to think that we 're standing up and saying,