Data centers fight back

数据中心展开反击

Today, Explained

2026-10-15

25 分钟
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单集简介 ...

Data centers have maybe the worst image in America right now. Enter the public relations professionals. This episode was produced by Dustin DeSoto, edited by Jolie Myers, fact-checked by Gabriel Dunatov, engineered by David Tatasciore and Bridger Dunnagan, and hosted by Sean Rameswaram. The sun rises on Microsoft's Project Ginger West and a nearby farmhouse in West Des Moines, Iowa. Photo by Liz Rymarev, Post-Dispatch via Getty Images. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠⁠vox.com/today-explained-podcast⁠.⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices
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  • You know Mr. Wonderful from Shark Tank, Kevin O'Leary?

  • You've got a real business, but you're a pig.

  • You're greedy.

  • It's hard to tell where the ruthless businessman schtick ends and the human begins.

  • Not helping matters.

  • His recent efforts to build the mother of all data centers in Utah, 40,000 acres worth.

  • He called it Wonder Valley.

  • There's a valley, a valley where technology and nature will come together in perfect harmony,

  • where the future will pulse at every turn.

  • The people of Utah said no thanks, and the project seems to have tanked.

  • Amazon, Google, Meta, Microsoft, Oracle,

  • and the rest of big data want to spend something like half a trillion dollars on AI infrastructure this year alone.

  • But they're up against data center's serious PR problem.

  • So on Today Explained from Vox, we're going to hear from a data center PR person on how she's fighting back.

  • Support for the show comes from Americans United.

  • Americans United for Separation of Church and State is an organization

  • that defends freedom without favor and equality without exception.

  • That work is especially important now under an administration that leans on Christian nationalist rhetoric.

  • This spring, a group of multi-faith federal workers sued the Secretary of Agriculture

  • after she sent out a proselytizing Easter email to more than 100,000 USDA employees.