2026-07-08
48 分钟第 138 季 第 1 集
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July 29th, 1981, Los Angeles, California.
Inside a small gray stucco building on the Universal Studios lot, Sidney Scheinberg switches off the lights.
Scheinberg is one of the most powerful executives in Hollywood.
The president and chief operating officer of Universal's parent company, MCA.
He's a lawyer by training, a dealmaker by instinct.
And the man who turned Universal into a force in television and film.
Today, he's gathered trusted peers and potential investors to show off a new concept in theme parks.
A slide projector churns to life.
A photograph of Orlando, Florida, the home of Disney World, lights up on the wall.
Scheinberg stands beside the projector and lays out a grand plan.
MCA has already gone public with its Florida ambitions.
The announcement is in the paper today.
But a press release is a flag planted in the ground.
What Scheinberg is showing this select group is how.
He knows Universal can't out-Disney Disney, especially not in Orlando, 10 miles from Disney World's front gate.
So his pitch is different.
Universal will build a movie studio theme park,
a place where visitors can ride rides while also stepping behind the curtain of Tinseltown.