2026-04-23
11 分钟This BBC podcast is supported by ads outside the UK.
NerdWallet's travel journalists break down the pros and cons of travel decisions,
like when lounge access is worth paying for and which hotel loyalty programs actually pay off.
Make your travel dollars work harder.
Follow Smart Travel on your favorite podcast app.
Ever invest in something that seemed incredible at first,
but did n't live up to the hype, like those $5 roses at a gas station?
Or a second-hand piece of technology that breaks in the first 10 minutes?
Marketers know that feeling.
We optimize for the numbers that look great, impressions, reach and reacts.
But when they don't show revenue, well, that's a not so great conversation with the CFO.
LinkedIn has a word for that, bull spend.
Now you can invest in what looks good to your CFO.
LinkedIn ads generates the highest ROAS of all major ad networks.
You'll reach the right buyers because you can target by company, industry, job title and more.
So cut the bull spend.
Advertise on LinkedIn.
The network that works for you.
Spend $250 on your first campaign on LinkedIn ads and get a 250 credit for the next one.
Just go to linkedin. com slash broadcast.