Following the Chipotle playbook for the cyclospora crisis

遵循Chipotle在循环孢子虫危机中的应对策略

The Indicator from Planet Money

2026-08-06

9 分钟
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Taco Bell and Taylor Farms are taking hits to their reputation due to the cyclosporiasis outbreak across the country. They could learn a thing or two from Chipotle, which went through its own public relations battle during a similar outbreak about a decade ago. Fact checking by Sierra Juarez. Your Next Listen — Big Lettuce meets Small Intestine Connect with The Indicator — Sign up for The Indicator’s weekly newsletter!— Buy the Planet Money book— Find our socials, YouTube and more! Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at plus.npr.org. See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. NPR Privacy Policy
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  • NPR.

  • This is The Indicator from Planet Money.

  • I'm Waylon Wong.

  • And I'm Ricky Mulvey.

  • This week, state health officials in Michigan announced two deaths linked to the intestinal illness cyclosporiasis.

  • These were the first reported deaths from a nine-state outbreak

  • that's been traced back to iceberg lettuce from Taylor Farms.

  • The Michigan Health Department said cyclosporiasis is generally not life-threatening

  • and that the two people who died had significant underlying health conditions.

  • These fatalities, though, have raised the stakes on a food safety scare that's gripped the U.S.

  • Over the last month.

  • It's also put two companies in the spotlight, Taylor Farms and Taco Bell.

  • These companies are facing a slew of challenges that others have grappled with before.

  • Remember, foodborne outbreaks, and in some cases, even deaths related to Boar's Head, Jack in the Box, and Chipotle.

  • Yeah, what do you say publicly when your product could be making people sick?

  • Today on the show, we assess Taco Bell and Taylor's Farm's responses

  • so far and look at how Chipotle managed a similar crisis more than a decade ago.

  • This message comes from Edward Jones, where they believe rich means opening yourself to new possibilities.

  • That's why your dedicated financial advisor meets you where you are, helping you move forward with confidence.

  • Let's find your rich.