discussion keeps the world turning.
This is Roundtable.
Remember when a vacation was just about snapping a photo at a landmark and then moving on?
Well, that era is fading fast.
Travelers are now trading postcard views for local festivals, background villages, and hands-on cultural deep dives.
We'll break down the forces pushing tourism away from checklist sightseeing and towards something far more personal.
We're live from our studios here in Beijing.
This is Roundtable.
I'm Steve Hatherly.
Thank you very much for being with us today.
Show i'm with you shin and you shot first up for many travelers a summer trip used to mean visiting famous attractions
taking photos and checking destinations off a list But this summer, the way people travel is actually changing.
From small towns and traditional villages to music festivals, sporting events,
and immersive cultural experiences, tourism is becoming less about simply seeing a place and more about experiencing it.
As cities and rural areas create new tourism offerings,
travelers are looking for deeper connections, richer memories, and more personalized experiences.
From sightseeing to sight experiencing, and what does the future of summer travel look like for us?
Maybe even starting this summer, you shouldn't, you shouldn't.
Before we talk about 2026 and what people are doing, can you remember,
you know, maybe back to your younger days, how you used to spend your summers?