Thailand’s tourism challenge

泰国旅游不香了?

Asia Specific

2026-06-06

20 分钟
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Thailand has cut the visa-free stay time for tourists, but will it boost numbers for an industry which is a lifeblood of the economy? Tourist numbers have fallen and have never gone back to the same level as before the Covid pandemic. While the government has been trying to shore up tourist numbers, in May Thailand cut visa-free stay period for tourists from 60 to 30 days. So what is the thinking behind the move and what other factors are at play? The BBC’s South East Asia correspondent Jonathan Head joins our host Mariko Oi to explain what is going on. Asia Pacific, unpacked by those who know it best. Bringing you essential insights and conversations on the stories shaping the region - an economic powerhouse, geo-political flashpoint and the birthplace of global cultural trends. Hear Asian perspectives on international issues and in-depth analysis on news from a region that’s home to nearly 2.5 billion people.Whether it is the latest on trade between the US and China, the rise and fall of political dynasties in Thailand, Indonesia, and the Philippines, or South Korea’s K-pop inspired soft power strategy, we find out what key players are thinking and dive into the stories that matter. Hosted in Singapore by Mariko Oi, alongside BBC experts in Beijing, Bangkok, and beyond – listen to new episodes twice a week. Episodes of Asia Specific are also available on YouTube, here: https://bit.ly/4iJyeVt Get in touch: asiaspecific@bbc.co.uk
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  • Thailand has been one of the most welcoming countries to tourists.

  • But Jonathan, I was reading that things might be changing a little.

  • Yes, Mariko, they are.

  • They're changing the visa rules here,

  • and some people arriving in Thailand are going to find they get a shorter stay.

  • Now, that's in response to some well-publicized incidents of foreigners behaving badly.

  • So I guess the question is, is this a pushback against rampant tourism,

  • or is it more of an effort by the Thai government to try and attract different types of visitors?

  • As always, I'm Mariko in Singapore, and this is Asia Pacific from the BBC World Service.

  • Twice a week, we bring you Asia Pacific stories, unpacked by those who know them best.

  • Our correspondent in Bangkok is Jonathan Head.

  • Oh my goodness, Jonathan, we've not had you on in so long. Welcome back.

  • Good to be here, Mariko. It's been a wait.

  • Yeah, I was trying to figure out how long you've lived in Thailand

  • because I remember going to your first farewell party in 2009.

  • But can you just tell our audience, how long have you lived in Thailand?

  • I've done three stints, so I have to bring out my very bad journalist math

  • to work out exactly how long it's been.

  • It's about 18 years in total, but in three stints.

  • This last one for 13 and a half years,