How campaigns are using digital influencers to win voters

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  Hey there, it's the NPR Politics Podcast.

• 00:30

  I'm Miles Parks, I cover voting.

• 00:32

  I'm Alina Moore.

• 00:33

  I cover politics.

• 00:35

  And I'm Danielle Kurtzleben.

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  I cover the White House.

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  And today on the show, Internet influencers,

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  they played a big role in Donald Trump's win in 2024. People are more online than ever before,

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  but campaigns are still figuring out how these content creators fit into our politics.

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  So Alina, let's start with the basics.

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  How are candidates in 2026 working with political influencers?

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  Yeah, well, I think first of all, influencers is kind of an umbrella term just for people who have built...

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  Brands on the internet.

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  The goal of a politician is to connect with the so-called influencer

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