Prime time: China's micro-dramas are going global

中国微短剧杀向海外

Drum Tower

2025-03-26

27 分钟
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单集简介 ...

An ancient empress, thrust into the modern world, must win over a CEO and his family. After a one-night stand, two people wake up married, and their wedding goes viral. Micro-dramas deliver non-stop twists in under two minutes and audiences can't stop watching. This booming industry has outpaced China's box office and Chinese production companies are looking to replicate its success abroad. Meanwhile, the Communist Party is trying to regulate these micro-dramas and adopt the format to spread party-approved values. Alice Su, The Economist's senior China correspondent, and Gabriel Crossley, our China correspondent, ask: why is China cracking down on its most addictive entertainment export? Transcripts of our podcasts are available via economist.com/podcasts. Listen to what matters most, from global politics and business to science and technology—subscribe to Economist Podcasts+. 
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单集文稿 ...

  • The Economist.

  • After a steamy night of passion and posing for selfies, a couple wakes up in bed together.

  • Neither of them has any idea who the other one is.

  • What the hell are you doing here?

  • Have you lost your mind?

  • Their phones ring.

  • Hi, I'm busy right now.

  • I'll call you later.

  • What?

  • And they discover that they seem to be married.

  • Who are you talking to?

  • To whom?

  • To Mr. Blake?

  • Harrison Blake?

  • So then what?

  • End of episode.

  • All this happens in one minute 35 seconds.

  • That's the first episode of Insta Marriage, a micro-drama from a Chinese-owned platform called ReelShort.

  • Micro-dramas are China's response to a new age when audiences' attention spans are getting shorter and shorter.

  • They're dramas with episodes shorter than an average TV commercial and packed full of twists and turns.