The Economist.
After a steamy night of passion and posing for selfies, a couple wakes up in bed together.
Neither of them has any idea who the other one is.
What the hell are you doing here?
Have you lost your mind?
Their phones ring.
Hi, I'm busy right now.
I'll call you later.
What?
And they discover that they seem to be married.
Who are you talking to?
To whom?
To Mr. Blake?
Harrison Blake?
So then what?
End of episode.
All this happens in one minute 35 seconds.
That's the first episode of Insta Marriage, a micro-drama from a Chinese-owned platform called ReelShort.
Micro-dramas are China's response to a new age when audiences' attention spans are getting shorter and shorter.
They're dramas with episodes shorter than an average TV commercial and packed full of twists and turns.