This message comes from Apple Business.
Now you can control how your business shows up across Apple apps.
And starting this summer in the U.S.
And Canada, you'll have a new way to show up to an even wider audience of potential customers with ads on Apple Maps.
This is Planet Money from NPR.
It all starts, as many complicated American sagas do, with prospectors looking for valuable stuff in the ground.
And they were actually looking for radioactive materials, uranium in particular.
Mark Smith has worked for decades in the mining industry.
And this origin story, this is before even his time.
In 1949, the mountains between LA and Vegas.
So they were running around, their Geiger counters started to click.
But, you know, instead of like the really fast click,
like you get with something with uranium, click, click, click, click, click, click.
It was kind of a click.
Click.
It was very, very slow, but they knew there was something there.
They had stumbled onto a huge deposit of what we now know as rare earths.
Obscure metals with hard-to-pronounce names tucked down at the bottom of the periodic table.
Lanthanum, cerium, neodymium, praseodymium.
There was this one element called europium, and it provided.