The Yen: How low can it go?

日元:它能跌至何等地步?

World Business Report

2026-07-01

26 分钟
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单集简介 ...

The Yen has hit a forty year low, despite the Japanese government spending billions on attempts to prop it up. We look at the impact on domestic business and exporters. Also, as sportswear giant Nike reports its full-year results, we speak to a brand expert to find out why the world's biggest sportswear name appears to have lost its way. And as the world's favourite safe haven loses its shine, we ask what falling gold prices can tell us about the health of the global economy. Presenter: Samantha Fenwick Producers: Neil Morrow and Rob Cave
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单集文稿 ...

  • A 40-year low for the yen and it's a one-way bet.

  • You can borrow in Japan for 1%.

  • You can invest in America for about 4%.

  • Pocket the three percentage points different and play golf all afternoon.

  • Nice work if you can get it.

  • It's World Business Report from the BBC World Service.

  • I'm Sam Fenwick.

  • The Japanese yen has sinks to its lowest since 1986. What can stop the decline?

  • Gold's meant to shine when the world's nervous.

  • So why is it heading for its worst quarter on record?

  • Nike bets a fortune on football.

  • We'll ask if the gamble's paid off.

  • So the Japanese yen is at its weakest since 1986. On Tuesday,

  • it slipped past 162 to the dollar, a level it hasn't touched in nearly 40 years.

  • And here's the puzzle.

  • Japan's central bank has been rising interest rates.

  • The government spent a record $72 billion in the spring trying to prop up the currency.

  • Yet it still falls.

  • If you're in Japan, that means a more expensive shop at the grocery store or a pricier tank of fuel.

  • And for businesses like the one Robert Applin runs Benchmark,