10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention

《十年筑梦之路:创新、风险与重塑的十年历程》

How I Built This with Guy Raz

2026-10-05

1 小时 10 分钟
PDF

单集简介 ...

Stories about starting a business are almost always full of drama. They’re about ambition, loss, triumph, catastrophe, resilience. And they’re also full of life lessons – which is why Guy Raz launched How I Built This 10 years ago: He wanted to host a free master class in entrepreneurship, one conversation at a time. Ten years on, he’s conducted over 600 interviews with some of the world’s most successful founders, and on today’s show, he replays some of the most memorable moments and lessons. Joining him is Jamie Siminoff, the founder of RING and a former guest on the show. Why Jamie? He’s a friend, a fan, and – as you may remember from his first interview - he doesn’t hide his emotions. Timestamps: 7:38 A lightbulb switches on at an NYC bodega: “Oh my God, look at all those cherries!”  11:52 The moment Stitch Fix founder Katrina Lake realized she should start her own business. 13:50 The difference between scary and dangerous, and why it matters for founders 21:17 Eileen Fisher’s first, terrifying trade show: “I couldn’t speak. I just stood there.” 26:56 “Everything was on one computer?” The chaotic launch of Instagram 31:15 How Sara Blakely sold her first Spanx 35:45 The marketing genius behind Liquid Death 42:22 Why 2008 was the worst year of Joe Gebbia’s life 50:01 How the co-founder of Banana Republic fell asleep at the wheel—literally 58:39 Makeup mogul Bobbi Brown on selling to Estee Lauder: “I am not a follow-the- leader-kind of person.” 1:06:59 Luck, skill, and staying on the surfboard This episode was produced by Casey Herman, with music by Ramtin Arablouei. Edited by Neva Grant. Our audio engineer was Robert Rodriguez. Follow How I Built This: Instagram → @howibuiltthis X → @HowIBuiltThis Facebook → How I Built This Follow Guy Raz: Instagram → @guy.raz Youtube → guy_raz X → @guyraz Substack → guyraz.substack.com Website → guyraz.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
更多

单集文稿 ...

  • We get support from U.S.

  • Bank, a question I love asking founders.

  • What's the one decision you almost didn't make, the one that changed everything?

  • Because it's never the obvious stuff.

  • It's never, I decided to start a company.

  • It's the small, boring, Tuesday afternoon decision you barely remember making

  • until you realize it's the reason everything after it either worked or didn't.

  • Say you're 18 months in.

  • Business is growing.

  • You've got expenses coming from six directions, gas for the van, office supplies, your phone bill, team lunches

  • that are actually client meetings, and you're putting it all on whatever card you grabbed in year one.

  • You're not thinking about it.

  • Why would you?

  • You've got bigger problems.

  • But here's the thing.

  • Path A, you keep going like that.

  • End of the year, you're sorting through statements, trying to figure out what went where.

  • You've left hundreds, maybe thousands on the table in rewards you never earned.

  • Money that could have gone back into the business.

  • Path B, you pause and get the U.S.